Kotler, Philip Marketing : an introduction / Philip Kotler and Gary Armstrong - 4th ed. - New Jersey : Prentic-Hall, c1996. - xxix, 585 p. : ill. ; 26 cm. ISBN: 0132527103 LCCN: Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .K625 1996 Dewey Class. No.: 658.8 / K87m