Rossiter, John R. Advertising communications and promotion management / John R. Rossiter and Larry Percy - 2nd ed. - Boulder : McGraw-Hill, c1997. - xvi, 640 p. ; ill. ; 26 cm. ISBN: LCCN: Subjects--Topical Terms: AdvertisingCommunication in marketingMarketing LC Class. No.: HF5821 / .A293 1997