TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
TI  - Advertising communications and promotion management
AV  - HF5821 .A293 1997
PY  - 1997///
CY  - Boulder
PB  - McGraw-Hill
KW  - Advertising
KW  - Communication in marketing
KW  - Marketing
ER  -