Farley, Jane The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview / Jane Farley - New York : McGraw-Hill, c1994. - xiv, 308 p. ; 23 cm. ISBN: 1557385300 LCCN: Subjects--Topical Terms: Marketing management LC Class. No.: HF5415.2 / .F63 1994 Dewey Class. No.: 658.8 / T288f