Duncan, Tom <br/><br/>
Driving brand value :  using integrated marketing to manage profitable stake holder relationships / 
Tom Duncan and Sandra Moriarty 
 - New York :  McGraw-Hill,  c1997. 
 - xix, 284 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0786308222 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Corporate image
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D845 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8  / D911