TY  - BOOK
AU  - Duncan,Tom
AU  - Moriarty,Sandra
TI  - Driving brand value: using integrated marketing to manage profitable stake holder relationships 
SN  - 0786308222
AV  - HF5415.13 .D845 1997
U1  - 658.8 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Corporate image
ER  -