Barta, Rajeev <br/><br/>
Advertising management / 
Rajeev Barta, John G. Myers and David A. Aaker 
 - 5th ed. 
 - New Delhi :  Prentice-Hall,  c1998. 
 - xiv, 754 p. ;  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5823  / .A13 1998 
<br/><br/><label>Dewey Class. No.: </label>659.1  / B334a