Batre, Rajeev Advertising management / Rajeev Batre, John G. Myers and David A. Aaker - 5th ed. - New Delhi : Prentice-Hall, c1998. - xiv, 754 p. : ill. ; 23 cm. ISBN: 8120312198 LCCN: Subjects--Topical Terms: Advertising management LC Class. No.: HF5823 / .A13 1998 Dewey Class. No.: 659.1 / B334a