McQuarrie, Edward F. <br/><br/>
The market research toolbox :  a concise guide for beginners / 
Edward F. McQuarrie 
 - London :  Sage Publications,  c1996. 
 - xviii,154 p. :  ill., figs., tabs. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0803958579 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Methodology Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M383 1996 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M478m