TY  - BOOK
AU  - McQuarrie,Edward F.
TI  - The market research toolbox: a concise guide for beginners 
SN  - 0803958579
AV  - HF5415.2 .M383 1996
U1  - 658.83 
PY  - 1996///
CY  - London
PB  - Sage Publications
KW  - Marketing research
KW  - Methodology Marketing
N1  - Includes index
ER  -