Bearden, William O. <br/><br/>
Handbook of marketing scales :  multi-item measures for marketing and consumer behavior research / 
William O. Bearden, Richard G. Netemeyer and Mary F. Mobley 
 - London :  Sage,  c1993. 
 - 352p. :  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0803951558 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Handbook<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B323 1993 
<br/><br/><label>Dewey Class. No.: </label>658.3  / B368h