TY  - BOOK
AU  - Costa,Janeen Arnold
AU  - Bamossy,Gary J.
TI  - Marketing in a multicultural world: ethnicity, nationalism and cultural identity 
SN  - 0803953275
AV  - HF5415.122 .M424 1995
U1  - 658.8384 
PY  - 1995///
CY  - London
PB  - Sage
KW  - Marketing
KW  - Social aspects Consumer behavior Ethnicity
KW  - Cross-cultural studies Intercultural communication
N1  - Includes index
ER  -