McDonald, William J. <br/><br/>
Direct marketing :  an integrated approach / 
William J. McDonald 
 - Boston :  Inwin/McGraw Hill,  c1998. 
 - xviii, 532 p. ;  ill. ;  23 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0256197830 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Direct marketing<br/>Case studies
<br/><br/><label>LC Class. No.: </label>HF415.126  / .M395 1998 
<br/><br/><label>Dewey Class. No.: </label>658.84  / M478d