TY  - BOOK
AU  - McDonald,William J.
TI  - Direct marketing: an integrated approach 
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256197830
AV  - HF415.126 .M395 1998
U1  - 658.84 
PY  - 1998///
CY  - Boston
PB  - Inwin/McGraw Hill
KW  - Direct marketing
KW  - Case studies
ER  -