Bagozzi, Richard P. Marketing management / Richard P. Bagozzi, Jose Antonio Rosa and Kirti Sawhney Celly - New Jersey : Prentice Hall, c1998. - xxv,718 p. : ill. ; 25 cm. ISBN: 0023051620 LCCN: Subjects--Topical Terms: ArketingManagement LC Class. No.: HF5415.13 / .M35223 1998 Dewey Class. No.: 658.5 / B148m