Perreault, William D. <br/><br/>
Applications in basic marketing :  clippings form the popular business press / 
William D. Perreault and E. Jerome McCarthy 
 - Boston :  McGraw Hill,  c1990. 
 - vii, 227 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256270554 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5410  / .A67 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P455a