TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings form the popular business press 
SN  - 0256270554
AV  - HF5410 .A67 1990
U1  - 658.8 
PY  - 1990///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing management
ER  -