McCarthy, E. Jerome <br/><br/>
Essentials of marketing :  a global managerial approach / 
E. Jerome McCarthy and William D. Perreault 
 - 6th ed. 
 - Illinois :  IRWIN,  c1994. 
 - xxiii, 552 p. :  ill. ;  24 cm. 
 - Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256127468 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M478e