TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Essentials of marketing: a global managerial approach 
T2  - Irwin series in marketing
SN  - 0256127468
AV  - HF5415 .M378 1994
U1  - 658.8 
PY  - 1994///
CY  - Illinois
PB  - IRWIN
KW  - Marketing
ER  -