Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund 
 - 5th ed. 
 - Fortworth :  Dryden Press,  c1994. 
 - xxiv,818 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z54 1994 
<br/><br/><label>Dewey Class. No.: </label>658.83  / Z68e