TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
AV  - HF5415.2 .Z54 1994
U1  - 658.83 
PY  - 1994///
CY  - Fortworth
PB  - Dryden Press
KW  - Marketing
KW  - Research
N1  - Includes index
ER  -