Aaker, David A. <br/><br/>
Managing brand equity :  capitalizing on the value of a brand name / 
David A. Aaker. 
 - New York :  The Free Press,  c1991. 
 - xiii, 299 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0029001013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Valuation--Management.--United States<br/>Intangible property--Valuation--Management.--United States
<br/><br/><label>LC Class. No.: </label>HD69  / .B7A25 1991