McCarthy, E. Jerome <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy and William D. Perreault 
 - 5th ed. 
 - Boston :  Irwin,  c1991. 
 - viii, 526 p. ;  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256093237 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M123e