Stern, Louis W.

Marketing channels / Louis W. Stern, Adel I. El-Ansary and Anne T. Coughlan - 5th ed. - New Delhi : Prentice-Hall of India, c1999. - xiv,576 p. : ill., figs., tabs. ; 23 cm.

Includes index.

8120311493




Marketing channels

S839m / . 1999

658.8