Bovee, Courrtland L. <br/><br/>
Contemporary advertising / 
Courrtland L. Bovee and William F. Arens 
 - 4th ed. 
 - Illinois :  Irwin,  c1992. 
 - xxxi, 71 p. :  ill., figs., tabs. ;  29 cm. 
<br/><br/><label>ISBN: </label>025609196X 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 1992 
<br/><br/><label>Dewey Class. No.: </label>659.1  / A767c