McCarthy, E. J. Essestials of marketing / E. J. McCarthy and William D. Perreault - 5th ed. - Illinois : Irwin, c1991. - xxvi, 526 p. ; ill. ; 24 cm. - Irwin series in marketing . Includes index. ISBN: 0256093237 LCCN: Subjects--Topical Terms: MarketingSystem analysis LC Class. No.: HF5415 / .M378 1991 Dewey Class. No.: 658.8 / M478e