TY  - BOOK
AU  - McCarthy,E.J.
AU  - Perreault,William D.
TI  - Essestials of marketing
T2  - Irwin series in marketing
SN  - 0256093237
AV  - HF5415 .M378 1991
U1  - 658.8 
PY  - 1991///
CY  - Illinois
PB  - Irwin
KW  - Marketing
KW  - System analysis
N1  - Includes index
ER  -