Trout, Jack The new positioning : the latest on the world's#1 business strategy / Jack Trout - New York : McGraw-Hill, c1995. - xiv, 173 p. : 23 cm. ISBN: 0070652910 LCCN: Subjects--Topical Terms: Positioning LC Class. No.: HF5827 / .2 1995 Dewey Class. No.: 659.111 / T861n