Cravens, David W Strategic marketing / David W Cravens - 4th ed. - Chicago : IRWIN, c1997. - XViii, 67 p. ; Includes index. ISBN: 0256214387 LCCN: Subjects--Topical Terms: Marketing decision makingMarketingmanagementMarketingcase studeis LC Class. No.: HF5415 / .135 1997 Dewey Class. No.: 658.802 / C898s