TY  - BOOK
AU  - Cravens,David W
TI  - Strategic marketing
SN  - 0256214387
AV  - HF5415 .135 1997
U1  - 658.802 
PY  - 1997///
CY  - Chicago
PB  - IRWIN
KW  - Marketing decision making
KW  - Marketingmanagement
KW  - Marketingcase studeis
N1  - Includes index
ER  -