Wilson, Richard M. S. <br/><br/>
Strategic marketing management :  planning, implementation and control / 
Richard M. S. Wilson and Colin Gilligan 
 - 2nd ed. 
 - New Delhi :  Viva Books,  c1999. 
 - xx, 827 p. ;  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W547 1999 
<br/><br/><label>Dewey Class. No.: </label>658.802  / W752s