Wilson, Richard M. S. <br/><br/>
Strategic marketing management :  planning, implementation and control / 
Richard M. S. Wilson, Colin Gilligan and David J. Pearson 
 - New Delhi :  Viva Books,  c1996. 
 - xx, 644 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>8185617597 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W547 1996 
<br/><br/><label>Dewey Class. No.: </label>658.802  / W752s