TY  - BOOK
AU  - Wilson,Richard M.S.
AU  - Gilligan,Colin
AU  - Pearson,David J.
TI  - Strategic marketing management: planning, implementation and control 
SN  - 8185617597
AV  - HF5415.13 .W547 1996
U1  - 658.802 
PY  - 1996///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing
KW  - Management
ER  -