International and global marketing : concepts and cases / International & global marketing [edited by] Taylor W. Meloan, John L. Graham. - Boston : Irwin/McGraw Hill, c1997. - xvi, 439 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing . Includes bibliographical references. ISBN: 0256218943 Subjects--Topical Terms: Export marketing.Export marketing--Case studies. LC Class. No.: HF1416 / .I58 1997