TY  - BOOK
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and global marketing: concepts and cases 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0256218943
AV  - HF1416 .I58 1997
PY  - 1997///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -