Jewer, A Jerome Creative stratigy in adventising / A Jerome Jewer - 6th ed. - Bolmont : wadsworth, c1997. - xix, 322 p. ; Includes index. ISBN: LCCN: Subjects--Topical Terms: Adventising copy LC Class. No.: HF5825 / . 1997 Dewey Class. No.: 659.132 / J59c