Cateora, Philip R.
International marketing /
Philip R. Cateora.
- 6th ed.
- Illinois : Irwin, c1987.
- xvii, 839 p. : ill. ; 25 cm.
Includes bibliography: p. 801-805 & index.
0256036403
Export marketing
International business enterprises
HF1009.5 / .C38 1987