Arens, William F. Contemporary advetising / William F. Arens - 7th ed. - Boston : McGraw Hill, c1999. - xxxii,570 p. : ill. ; 24 cm. ISBN: 0256262535 LCCN: Subjects--Topical Terms: Advertistng LC Class. No.: HF5821 / .B62 1999 Dewey Class. No.: 659.1 / A681c