Cravens, David W.
Strategic marketing /
David W. Cravens
- 6th ed.
- Boston : Irwin/McGraw-Hill, c2000.
- xvi,752 p. : 24 cm.
Includes index.
0070275432
Marketing - Decision making Marketing
Management Marketing
Management
Case studies
HF5415.135 / .C72 2000
658.802 / C898s