Cravens, David W. Strategic marketing / David W. Cravens - 5th ed. - Boston : Irwin McGraw-Hill, c1997. - xviii, 670 p. ; ill. ; 24 cm. Includes index. ISBN: 0256214387 LCCN: Subjects--Topical Terms: MarketingDecision making MarkeingManagement LC Class. No.: HF5415.135 / .C72 1997 Dewey Class. No.: 658.802 / C898s