TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
SN  - 0256214387
AV  - HF5415.135 .C72 1997
U1  - 658.802 
PY  - 1997///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Marketing
KW  - Decision making Markeing
KW  - Management
N1  - Includes index
ER  -