TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Cases in marketing management
T2  - McGraw Hill series in marketing
SN  - 0070489475
AV  - HF5415.13 .B448 1991
U1  - 658.8 
PY  - 1991///
CY  - New York
PB  - McGraw Hill
KW  - Marketing management
KW  - Marketing strategies
ER  -