Berkowitz, Esic N <br/><br/>
Marketing / 
Esic N Berkowitz 
 - 5th ed. 
 - Boston :  Mcgraw Hill,  c1997. 
 - xxxii, 736 p. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256189684 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8