Marketing / 
edited by John E. Richardson 
 - 20th ed. 
 - Connecticut :  Dushkin/McGraw-Hill,  c1999. 
 - x, 300 p. ;  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0697391809 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415  / .A642 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M341