TY  - BOOK
AU  - Richardson,John E.
TI  - Marketing
SN  - 0697391809
AV  - HF5415 .A642 1999
U1  - 658.8 
PY  - 1999///
CY  - Connecticut
PB  - Dushkin/McGraw-Hill
KW  - Marketing
KW  - Marketing management
ER  -