Perreault, William D. <br/><br/>
Basic marketing :  a global managerial approach / 
William D. Perreault and E. Jerome McCarthy 
 - 13th ed. 
 - Boston :  Irwin/McGraw-Hill,  c1999. 
 - xxiv, 831 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>0256209829 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Management<br/>Sales management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P455b