TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global managerial approach 
SN  - 0256209829
AV  - HF5415.13 .M369 1999
U1  - 658.8 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing management
KW  - Management
KW  - Sales management
ER  -