TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior: marketing strategy perspectives 
T2  - The Irwin series in marketing
SN  - 0256031770
AV  - HF5415 .32 1987
U1  - 658.8342 
PY  - 1987///
CY  - Illinois
PB  - Irwin
KW  - consumer behavior consumer research
N1  - Includes index
ER  -