Cravens, David W. <br/><br/>
Strategic marketing management cases / 
David W. Cravens and Charles W. Lamb 
 - Boston :  Irwin/McGraw-Hill,  c1999. 
 - xxviii,624 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing case studies
<br/><br/><label>LC Class. No.: </label>HF5415  / .C6944 1999 
<br/><br/><label>Dewey Class. No.: </label>658.802  / C898s