TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
TI  - Strategic marketing management cases
SN  - 0256261253
AV  - HF5415 .C6944 1999
U1  - 658.802 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing case studies
ER  -